For this project our client was creating a sports brand called Rush. The owner being a crossfitter for a long time, noticed an opportunity in the market for a CrossFit focused sports brand. He came to us to create a brand identity and clothing design that would help him appeal to and attract his fitness audience.
“Rush stands for that exciting feeling when you make a new personal record, the moment you hear 3,2,1…Go!” said the owner. This is the moment that we’re trying to capture.